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Penagain’s Marketing StrategyEssay Preview: Penagain’s Marketing StrategyReport this essayCase Study: PenAgain’s Marketing StrategyConducted by: Lauren MartinezIBM 320Professor Jae JungIntroductionThe PenAgain is an ergonomic writing device designed by Colin Roche. It was designed to alleviate stress and reduce the risk of repetitive strain injury while writing. Writing with the PenAgain differs from writing with a traditional cylindrical pen..