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Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe Effective Communication Case Study Analysis Case 9-1 Pepsi Syringe University of Phoenix Public Relations / MKT 438 Charles Bocage, Dean of Education, Apagy Technology Group, MBA, MSIS, TQM January 22, 2007 Effective Communication Case Study Analysis Case.