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Sephora Direct: Investing in Social Media, Video, and Mobile [pic 1]CASE ANALYSISSephora Direct: Investing In Social Media, Video, and MobileCase SummarySephora, the now largest prestige beauty specialty retailer in the world, had its humble beginnings in France, 1969. The retail concept of an “assisted self-service” environment successfully broke away from the traditional cosmetics retail model.