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Petra Diamond Case ContentsIntroduction Introduction of Petra Diamond and Diamond Industry About the company PEST analysis 1. Industry/Economy: Less supply, high demand 2. Social: Heavy social responsibility 3. Political: high regulation and political risk 4. Technology: High barriers to entry – Synthetic diamonds technology Important financial variables and trends over 5 years Operating profit margin Return on Equity (ROE) Capital structure and liquidity Major corporate actions and other developments in recent.