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Marketing Plan for Petronas DaganganContentsSummaryProblem statementPrimary ProblemSecondary ProblemAnalysisMarket GeographicMarket NeedsMarket TrendsMarket GrowthSWOT AnalysisStrategic AlternativeAlternative 1: Continue investment in Research and Development (R&D)Alternative 2: Global entrance strategyAlternative 3: Expand their distribution channelAlternatives 4: Promotion and advertisingRecommendationPlan of ActionShort Term PlanningLong Term PlanningContingency PlanImprove the stations serviceConcentrate on another continentInvest in new industrySummaryPetronas Dagangan Berhad (PDB) was.