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Advertising Plan Gateway Advertising Plan Gateway Table of Contents EXECUTIVE SUMMARY MARKET DEMOGRAPHICS 2.1 MARKET NEEDS 2.2 MARKET TRENDS 2.3 MARKET GROWTH GATEWAY S.W.O.T. ANALYSIS COMPETITION PRODUCT OFFERING KEYS TO SUCCESS CRITICAL ISSUES MARKETING STRATEGY MISSION STATEMENT MARKETING OBJECTIVES 3.3 BRAND RECOGNITION 3.4 PRODUCT DESIGN AND DIFFERENTIATION 3.5 LOYAL MARKET 3.6 CELEBRITY ENDORSEMENT 3.7 BUSINESS.