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Tecate Campaign Critique Campaign Critique #1Brand: TecateAgency: NomadesCountry: MexicoSynopsisIn Mexico, the machismo culture has been celebrated and allowed for quite some time. According to Merriam-Webster, machismo is defined as “strong or aggressive masculine pride.” The male entitlement has been depicted in telenovelas or Mexican soap operas, work environments, and romantic relationships. However, times are changing.