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Skil Corporation Case Study Following matrix shows different companies in portable power tool industry and their competitive positioningALLBLACK & DECKER [pic 1]ROCKWELL (NEW)CONSUMERSEARS /SINGERS PROFESSIONALROCKWELL (EARLIER)MAKITA ELECTRICL MILWAUKEE TOOLS ROBERT AND BOSCH STANDARDPREMIUM[pic 2]Skil realized it was “stuck in the middle”, with a broad product line and no competitive advantage. They needed to.