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Evoe Spring Spa: A Positioning Dilemma Evoe Spring Spa: A Positioning DilemmaDecision Report13th September 2015MEMOEVOE SPRING SPADate: 2010From: Aditya Prakash Parwal, Executive AssistantTo: Co-founders: Gopal Raman, Anil Kumar, Sumit GuptaSubject: Report on positioning of Evoe Spring SpaEnclosed is the report on the positioning of Evoe Spring Spa. Executive SummaryEvoe Spring Spa’s planned launch is on 1st January.