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Beer Industry Marketing AnalysisEssay Preview: Beer Industry Marketing AnalysisReport this essayCUTIVE SUMMARYThis paper discusses the potential profitability of the beer industry.II. INTRODUCTIONThe Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000.