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Front-End Alignment: Auditing to Make the Brand Relationship-Building Process More Effective and EfficientJoin now to read essay Front-End Alignment: Auditing to Make the Brand Relationship-Building Process More Effective and EfficientMarketing Tools, September 1997, p. 64-67Front-end Alignment: Auditing to Make the Brand Relationship-Building Process More Effective and Efficientby Tom Duncan and Sandra MoriartyIn recent years, companies.