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Moore Medical Hbs Case Analysis Essay Preview: Moore Medical Hbs Case Analysis Report this essay Target CustomersNot targeting volume based/Low Margin/Predictable demand customers – DrugstoresTargeting Low Volume/High Margin/Unpredictable demand customers – PractitionersOnly 6 customer groupsOnly 2 major customer channels[pic 1]Key Customer Requirements/Market StrategyBroad product RangeQuick response to ordersHigh accuracy and reliability of deliveryDedication to serviceEase.