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Strategic Management Analysis of Carlsberg Table of Contents1. Presentation of the Company 1.1 History 1.2 Management Structure 1.3 Ownership Structure 1.4 Organization Structure 1.5 Markets 1.6 Products 1.7 Financial Performance 2. Strategic Analysis 2.1 PESTEL Analysis 2.2 Porter’s 5 forces 2.3 Competitors 2.3 SWOT Analysis 2.4 Strategic Groups 2.5 Strategic Capabilities 2.6 Stakeholders Expectations 3. Strategy Formulation 3.1 Mission Statement & Strategic Goals 3.2 Corporate-level Strategy 3.3 Business-level Strategy 4. Organizing for Strategy 4.1 Conclusions 5. References 1..