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Japanese Motorcycle Market This case discussed about the competition (rivalry) between Honda and Yamaha to be the leader in the Japanese motorcycle market. The case study begins with a brief introduction on the Japanese motorcycle market during the early 1950s. At that time, there were 50 competitors fighting for position in the market, with Tohatsu.
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Bigger Market ShareDifferent ApproachJapanese Motorcycle MarketPresident Hisao Koike