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SalemEssay Preview: SalemReport this essayLow Prices = More Customers? Not Always5/1/2006Wal-Mart, Southwest Airlines, and Dell Computer are famous for their low prices. But before you follow their lead, consider the downside of cutting prices. An excerpt from the new book Manage for Profit, Not for Market Share. by Hermann Simon, Frank F. Bilstein, and Frank.