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Consumer Evaluations Of Sales Promotion: The Effect On Brand ChoiceEssay Preview: Consumer Evaluations Of Sales Promotion: The Effect On Brand ChoiceReport this essayThe AuthorsBegoÑa Alvarez Alvarez, Department of Business Administration, University of Oviedo, Oviedo, SpainRodolfo Vбzquez Casielles, Department of Business Administration, University of Oviedo, Oviedo, SpainAbstractPurpose – This study evidences the influence that sales promotion.
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