Essay On Problem Of Their Own Making

Essay About Customer Demand And Barillas Internal Sales Force
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Barilla Spa Essay title: Barilla Spa Barilla SpA is suffering from a problem of their own making – their distribution system is overly complex. That complexity is causing them to be unable to respond to their widely varying customer demand. Their customers, distributors, are forced to hold high inventories while simultaneously enduring stockouts on average.

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