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Selecting New Creatives for Mountain Dew TO: PepsiCo Management FROM: Lindsay Jester, Nicholas Wehunt, Zhenhuan Lu, and Carling Frederick DATE: October 7, 2015RE: Selecting New Creatives for Mountain Dew______________________________________________________________________________ProblemMountain Dew has been presenting their “Do the Dew” campaign featuring creatives filled with alternative sports, stunts, and edgy music to consumers for eight straight years, surpassing.