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Valuing Publicily Traded Equity Securities: Black & Decker Essay title: Valuing Publicily Traded Equity Securities: Black & Decker Valuing Publicly Traded Equity Securities: The Black & Decker Corporation (BDK) I. Introduction This teaching note describes the valuation of publicly traded equity securities using the Discounted Cash Flow (DCF) and Price/Characteristic (market comparison) approaches, with a.