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Coca Cola Marketing PlanEssay Preview: Coca Cola Marketing PlanReport this essay3.0 MARKETING STRATEGY3.5 PositioningCoca-Liqour will position itself as a premium alcoholic mixed beverage brand. This positioning will be achieved through leveraging the parent company (Coca-cola) experience and prestige that has already been established within the industry. Coca liqor meets the needs of young adults (21-34.