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3m Marketing Case StudySHORT CASELETS3M is an industrial giant that is well known for its innovative practices. With consistent regularity, the company introduces numerous new products each year, and adds successful new divisions. It is interesting to see how a project gets started at 3M. Let us suppose someone working in the product development group.
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3M Magic StartsEntrepreneurial ActivitiesNumerous New ProductsProduct Development Group