The Art of Innovation The two compelling statements are:The product should provide meaning to its customers. It should be developed in a way to change the world or to improve the life of the people. Each product should have some precise goal and it should not be developed in a way to be slightly better.
David Windorski Case SUMMARY: David Windorski used an unconventional approach for the product development of his successful product launch for “The Post-it Flag Highlighter”. Where traditional marketing tells us to start with the needs and wants of potential customers before developing a product, David decided to start with the product and then see if there.
