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Consumer Behaviour Essay Preview: Consumer Behaviour Report this essay BSBMKG507A Interpret Market Trends and Developments BSBMKG402B Analyse Consumer Behaviour Scenario-based report Report prepared for Rodney Sands Teacher, MKTNG & ADV, GCIT Student Name: Mikaylah Murphy Student ID: 4100247810 Due Date: Friday, 11 June 2010 Table of Contents Executive Summary Introduction 1.1 1.2 Scope and Rationale.