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Reckitt Benckiser – Study of the Modern Trade Channel [pic 1][pic 2]Reckitt Benckiser: Study of the Modern Trade ChannelCompany Overview Reckitt Benckiser Group plc (RB Group) is Berkshire, UK based FMCG engaged in the production, marketing and distribution of household cleaning, health and personal care products. RB has significant presence in 200 countries across Europe,.