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Amazon Case Study Essay Preview: Amazon Case Study Report this essay IntroductionAmazon.com.is an American electronic commerce company with headquarters at Seattle,Washington. It is the biggest Internet-based retailer in the United States. Amazon.com begin as an online bookstore, butdiversifie after that,selling DVDs, Blu-rays and CDs, , , software, videogames, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronicsnotably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone and is.