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Blair CaseEssay Preview: Blair CaseReport this essayMarket SegmentsThe market segments in which Jones-Blair competes are as follows:Architectural coatings: these include professional buyers and do-it-yourself buyers who mainly use the products for house redecorating, maintenance, and repair. ORM coatings: these buyers are manufacturing firms of durable goods.Decision CriteriaWhen buyers are deciding on an architectural good, they.
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Architectural Coatings IndustryImmediate Next StepLarger CompanyProfessional Buyers