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Strategy for Lululemon Essay Preview: Strategy for Lululemon Report this essay 1) Online market expansionSocial Media strategyPlatformLululemon followersGap followersUnder Armour followersFacebook1,908,3448,758,4228,955,692Twitter1,080,000+683,000956,000Instagram2,200,000+1,800,000+3,800,000+As per the numbers stated above from the respective platforms, Facebook is one platform where Lululemon must focus on developing an effective social media strategy in as there exist a major gap of almost seven.