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Starbucks Case Study Over the past decades, Starbucks was able to create and spread an extremely strong brand by following a two-fold strategy: Building a personalised customer experience around serving quality coffee, followed by a rigorous expansion strategy into emerging markets, as well as new sales channels. If you ask me, Starbucks is not about.
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Past DecadesPersonalised Customer ExperienceQuality CoffeeStarbucks Case Study