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Halrey Essay Preview: Halrey Report this essay MARKETING Harley-Davidson enjoyed a monopoly in the motorcycle industry for many decades. In the 1970s, Japanese manufacturers flooded the market with high quality, low priced bikes. From 1973 – 1983, Harleys market share went from 77.5% to 23.3% with Honda having 44% of the market by 1983. Harley-Davidson.