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Consumers’ Trade-Off Between Relationship, Service Package And Price Essay Preview: Consumers’ Trade-Off Between Relationship, Service Package And Price Report this essay Consumers’ trade-off between relationship, service package and price An empirical study in the car industry The Authors Gaby Odekerken-SchrĶder, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands Hans Ouwersloot, Faculty of.
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Between RelationshipExchange ValueNeeds Of Specific Consumer SegmentsRelational Aspects