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Preserve the Luxury or Extend the Brand Essay Preview: Preserve the Luxury or Extend the Brand Report this essay Case 1: Preserve the Luxury or Extend the BrandSWOT AnalysisSTRENGTHSLong-term track record in wine quality and reputation Estate has maintained its terroir with ideal soil and microclimate, thus harvesting top-quality grapes used in producing winesLong-standing relationship with.