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Reliance Fresh Supply Chain [pic 1][pic 2][pic 3][pic 4]INTRODUCTIONIndustry AnalysisRetailing is a booming industry in India. India poses a lot of potential in this industry given the increase in urbanization, purchasing power parity, nuclearization of family, increase in the youth population and middle class segment[1]. India ranks seventh among all countries in terms of market.