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Does Accounting Matter? – Appl 10-K Analysis Essay Preview: Does Accounting Matter? – Appl 10-K Analysis Report this essay Part 1: Book Value vs. Market Value(Refer to Apple Q3 2018 balance sheet)1. How much is the reported Book Value of Apple’s Assets (Total Assets)?$ 349,197,000,0002. How much is the total stockholders’ equity (one way to.