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Calyx FlowersEssay Preview: Calyx FlowersReport this essayCalyx and Corolla Case ReportIntroductionCalyx & Corolla was a new entrant into the $8 billion flower industry in the United States in 1991. Through the use of overnight air freight (Fed Ex), information technology, an 800 number, and a catalog, Calyx & Corolla was able to bypass three layers.