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Marketing Essay: Alibaba Group [pic 1]BY ARJUN BHALLA42872375EXECUTIVE SUMMARY Due to the advances in information and communication technology in the last decade has exponentially transformed commerce into a new transparent digital business climate known as ‘e-commerce’. With such a transition, poses many opportunities for businesses to establish digital networking through various platforms or ‘marketplaces’ in.
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Alibaba Group UsesBrand Management TheoriesBranding StrategiesResults Of The Report