Pages • 2
A1 Steak Sauce Situation Analysis IndustryAs of 2002, there are two dominant brands in the steak sauce category, A.1. and Heinz 57, with a combined dollar share of 70%. The ‘Private Label, and ‘Other’ brands share the remaining 30%.Steak Sauce Shelving and Market Shares, 2002 Items CarriedShelf FacingsDollar ShareVolume ShareA.1. Original3654%46%A.1. Flavors48Heinz 572416%13%Private Label1314%19%Other Brands5816%22%Category Total1529100%100%Retail.