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Ameritrade Holding Corporation [pic 1][pic 2][pic 3][pic 4][pic 5]Case BackgroundAmeritrade Holding Corporation (AMTD) is a deep-discount brokerage firm that has recently completed an IPO. Management at Ameritrade is considering substantial investments in technology and adverting to exploit emerging economies of scale, but is unsure of the appropriate cost of capital.Questions:1. What factors should Ameritrade management.