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Case 13.2: The Downfall of UptownEssay Preview: Case 13.2: The Downfall of UptownReport this essayCase 13.2: The Downfall of UptownQuestion 01:What Consumer trends determined Reynolds marketing strategy for Uptown cigarettes?Answer:Reynolds Tobacco Company used the basic marketing strategy which is to define target market and develop a marketing mix for it. They selected Blacks as the.