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Gehani, R., 2016. “corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple”. Journal of Technology Management and Innovation, 11(3), Pp. 11-20 Critical Journal Article ReviewGehani, R., 2016. “Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple”. Journal of Technology Management and Innovation, 11(3), pp. 11-20. The ability to.