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Rosewood Hotels and Resorts: Branding to Increase Customer Profitability Essay Preview: Rosewood Hotels and Resorts: Branding to Increase Customer Profitability 1 rating(s) Report this essay Rosewood Hotels and Resorts: Branding to Increase Customer Profitability1. What are the pros and cons of moving from an individual brand to a corporate brand?Rosewood identified that they have an.