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Advertising – Globalization, National Identity and Unity Essay Preview: Advertising – Globalization, National Identity and Unity Report this essay [pic 1]DOCTOR OF BUSINESS ADMINISTRATIONRESEARCH PROPOSAL AA901TITLE:ADVERTISING – GLOBALIZATION, NATIONAL IDENTITY AND UNITYLECTURER:DR SITI ZALEHA SAHAKBY:MUHAMMAD ALI ISNAN 2017988077INTRODUCTION[pic 2] Advertising and promotional communication are an important part of brand marketing strategy. They are also a significant part.