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Mattel – Ruth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattels Toy WorldEssay Preview: Mattel – Ruth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattels Toy WorldReport this essayMATTELRuth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattels Toy WorldManagement of Supply Chain OperationsTable of ContentsExecutive Summary:The.