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Metabical – Positioning and Communications Strategy for a New Weight-Loss Drug Essay Preview: Metabical – Positioning and Communications Strategy for a New Weight-Loss Drug Report this essay Metabical: Positioning and CommunicationsStrategy for a New Weight-Loss DrugConsumer BehaviorAbout decision-making process In Metabicals decision-making process, the first, must focus BMI index over than the standard person. Let them.