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Business Proposal for Lee Kum Kee Essay Preview: Business Proposal for Lee Kum Kee Report this essay BUS 460 Business Strategy – Group Project[pic 1][pic 2]Table of ContentsChapter 1: Introduction 2Chapter 2 Background 3Chapter 3: Problems Identification 4Section 1: EFAS Analysis External factor analysis summary 4Section2: IFAS Analysis Internal factor analysis summary 5Problem 1 : Promotional issuses and suggestion 6Problem 2.