Internal Competition Some companies may want to adopt product mix to increase the market shares and provide more choices for the customers. But my concern is about the internal competition. Let say a company originally just sell a high-end product (A) and the company actually owns the entire market. If it want to adopt product.
Perceptual Maps In Marketing Essay Preview: Perceptual Maps In Marketing Report this essay Perceptual Maps in Marketing Thorr Motorcycles is a company that manufactures 200,000 motorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent.
