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Internet Marketing Study Guide Essay Preview: Internet Marketing Study Guide Report this essay October 2MKTG 470 Exam 1 Study Guide(Chapters 1, 4, 5, 12 and 15)Chapter 1: Internet Marketing as Part of the Communications MixWeb 2.0Services not packaged software, scalabilityUnique (behavioral) dataUsers = co-developersWeb 3.0Real timeSemanticOpen communication/data transferMobile and geolocationProfile of the Internet & UsersInfluencersInternet.