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Public Service Announcements: Does Deception in Advertising Affect the Publics Intent to Donate? Public Service Announcements: Does Deception in Advertising Affect the Publics Intent to Donate? Public Service Announcements: Does Deception in Advertising Affect the Public’s Intent to Donate? Technical Business Research GENB 5321 Fall 2005 December 12, 2005 Table of Contents Executive Summary Introduction.