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Case Study Schweppes Raspberry Ginger Ale Case Study Schweppes Raspberry Ginger Ale As you know our new product – Raspberry Ginger Ale (SRGA) was introduced in January 1991 in the US. Our forecasts regarding the sales for the first year was 2 million cases and real sales for the first half – year (January-June) are.
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Consumer Study ResultsData Comparison Of PerformanceGinger AleSchweppes Ginger Ale Sales