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Schwinn Bicycles Drew HonakerProfessor TurrentineMBA 55324 June 2015Schwinn Bicycles1. Schwinn’s major strength is brand recognition. Although “many under-30 cyclists see Schwinns as the bikes their parents rode,” (507) many people are aware of and have heard of Schwinn. One of Schwinn’s hottest sellers is the Sunbelt. This bike is popular among retirees as well as college.