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Goodyear Tire and Rubber Company – a Marketing Analysis Essay Preview: Goodyear Tire and Rubber Company – a Marketing Analysis Report this essay GOODYEAR TIRE AND RUBBER COMPANY In 1992 Goodyear Tire and Rubber Company executives were reconsidering a proposal of extending their line of tires to the Sears, Roebuck & Company Auto Centers. Sears.
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Goodyear TirePrimary Retail SourcesSears ManagementTire Sales Of Their Current Company